Resume
Experience
Social Media and Marketing Assistant
Civiconnect
May. - Aug. 2022
Beamsville, ON
Played a key role in marketing the inaugural year of the summer camp program, contributing to its successful launch and increased enrollment.
Crafted compelling press releases and engaging social media captions, enhancing the organization's communication strategy and driving increased audience engagement.
Communications and Social Media Coordinator
Downtown Niagara Falls BIA
Jan. - Aug. 2022
Niagara Falls, ON
Effectively managed diverse social media platforms, developing tailored strategies for each, resulting in increased overall online presence, engagement, and follower growth, while maintaining brand coherence across platforms.
Showcased initiatives through diverse communication channels, crafting impactful content such as press releases, newsletters, blogs, and guidebooks, resulting in increased visibility, media coverage, stakeholder awareness, and a deeper understanding of the organization's mission.
Social Media and Marketing Assistant
Whirlpool Jet Boat Tours
Apr. - Nov. 2023
Niagara-on-the-Lake, ON
Led comprehensive social media management, emphasizing TikTok and Instagram, resulting in a 110K growth on TikTok, 3K on Instagram, and a substantial increase in brand visibility through strategic content planning and community engagement.
Effectively managed the organization's online presence on three review websites, responding to each review with personalized and constructive feedback, resulting in a notable improvement in overall ratings, increased positive customer feedback, and strengthened customer relationships.
Content Creator
Framar
Mar. 2023 - Present
Niagara Falls, ON
Specializing in end-to-end content creation across TikTok, Instagram, Facebook, and YouTube, driving a 300K growth on TikTok and significantly boosting brand visibility through a focus on employee-generated content (EGC), strategic product launch videos, and digital advertisements on Instagram.
Effectively managed social media planning, scheduling, and community relations, fostering meaningful engagement and strengthening brand loyalty across all platforms.
Insternships
Communications Student
City of Quinte West
May. - Sept. 2021
Quinte West, ON
Aided in the enhancement of social media presence and marketing for multiple campaigns, contributing to increased visibility and successful outreach
Managed website editing and conducted proactive social media monitoring, ensuring a polished online presence and timely responses to audience engagement.
Marketing Intern
Rugby Ontario
Jun. - Aug. 2023
Remote
Participated in strategic fundraising initiatives, surpassing the previous year's goals through effective teamwork, dedication, and overall project success.
Media and Communication Intern
City of Port Colborne
Sept. - Current
Port Colborne, ON
Aided in administrative tasks related to media and communication, including content curation and website editing contributing to the efficient operation and quality of departmental functions.
Education
Brock University
Bachelor of Arts in Media and Communication Studies
Minor in Digital Culture
During my university journey, hands-on experience through internships and coursework has refined my skills in content creation, storytelling, and digital marketing. Diverse projects have not only honed my abilities but also provided invaluable opportunities for personal and professional growth as a media professional.
Certifications & Skills
Social Media Simternship
Stukent
Social Media Management
HubSpot
TikTok University Certification
TikTok University
Accessability for Ontarians with Disabilities Act
WHMIS
OnlineWHMIS.ca™
Search Engine Optimization -
SEO
HubSpot
AccessForward
Standard First Aid, CPR and AED
Worker Health and Safety Awarness
Ontario Government
St. John Ambulance Ontario
Professional Skillset
MS Word, Excel, PowerPoint
G Suite
Meta Business Suite
Planable
CapCut
Adobe Creative Suite
Airtable
Later
MailChimp
CrowdRiff
CP Style
Asana
Wordpress
Notion
Final Cut Pro