My time with
Whirlpool Jet Boat Tours
A long-term goal for this company entailed expanding its social media footprint on TikTok. The aim was to cultivate a distinct persona for the company's accounts, strategically positioning it as the premier attraction destination in Niagara Falls.
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I successfully conceptualized and produced a multitude of viral videos on TikTok, resulting in a notable follower growth rate of 79.67%. This achievement underscores my ability to create engaging and shareable content while effectively leveraging social media platforms to enhance brand visibility and audience engagement.
01
Generating Ideas and Following Trends
The initiation of this project involved a thorough analysis of content from prior years, discerning the elements that proved effective and those that did not. Additionally, a keen awareness of current trends on TikTok was maintained to inform and guide strategic decision-making.
02
Participating in Challenges
By seamlessly integrating into this trend, our account was strategically positioned within the broader user community on the app. This not only distinguished our account from a conventional brand presence but also fostered a personalized and relatable connection with our audience.
42.5M view
1.9M likes
4K comments
120.7K saves
Reposted to numerous accounts across various social media platforms
03
Informative / Q&A
Engaging with our audience through question-and-answer style videos proved highly effective based on robust engagement metrics. These video formats not only demonstrate our active interest in the audience but also serve as an entertaining means to impart information and educational content in a lively manner.
10.8M views
568.3K likes
337 comments
21.6K saves
04
"Come With Us"
Producing videos that extended an invitation for the audience to 'come with us' proved exceptionally successful and served as our primary video format. This approach was favored due to its capacity to deliver a personalized experience to our audience, fostering a heightened sense of involvement and connection with our company.
5M views
316.5K likes
1.1K comments
18.4K saves